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When a Brand Knows Its Direction, Growth Follows

Words by Lee Sturgess
October 2025

Autobus was never just about transport. It was about redefining what hospitality on the road could look like.

Now, that vision is accelerating, with two new acquisitions set to expand the Autobus offering into luxury interiors and motorsport.

For us, it’s proof that clarity pays off. When we partnered with Autobus, we helped shape not just a brand, but a belief, one that connected world-class craftsmanship with culture. The result? A business confident enough to grow, diversify, and lead.

These new brands will push Autobus further into two industries that share its obsession with precision, comfort, and performance. And once again, we’ll be behind the wheel, leading the rebrands and digital overhauls that bring them into the fold.

Because when a brand moves with purpose, opportunity follows.

The Journal

Rewriting the Rules: The Story Behind the Rebrand

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The Roundup • January 2025

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