Velonetic
A comprehensive brand evolution, bringing people to the forefront in a global marketplace.
Unlocking the true potential of Velonetic
When they approached Polar, they had already invested in developing their identity and had a solid foundation in place. The logo mark showed promise, but the wider brand needed greater clarity, cohesion and flexibility to truly support the business at scale. The guidelines offered limited direction, the system lacked depth, and the overall expression wasn’t yet reflecting Velonetic’s position as a tech leader.
Visual Identity
Brand Collateral
UI Design
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Rebuilding the Brand from the Inside Out
Our challenge was to keep the core logo mark intact while rebuilding the brand from the ground up. This meant auditing every element, redefining the mission, vision, and messaging, and creating a complete brand system that gave the marketing and sales teams the tools they needed to succeed.
The scope spanned colour, typography, layout systems, patterns, graphic devices, and tone of voice, transforming the brand into a flexible, enterprise‑level identity designed for every touchpoint. This wasn’t a cosmetic update. It was a strategic rebuild that created a brand capable of communicating leadership and driving engagement.
Polar really do become a part of your extended team, and through their approach and understanding of your needs, the quality of work they provide is second to none.
A Collaborative, People‑First Process
Velonetic’s marketing team was deeply involved throughout the process. We worked in close partnership with weekly check‑ins and high‑touch collaboration, ensuring the new system empowered rather than replaced the team. We also trained their in‑house designer on the new brand, reinforcing our belief that agencies and in‑house teams thrive best as partners, not competitors. By enabling the team, we built not only a brand but also internal capability and confidence.
Enterprise‑Level Impact, Delivered with Care
The result is a complete, future‑ready brand system that transforms how Velonetic shows up to the market. It supports sales enablement, digital platforms, event activation, and content creation, giving the team tools they can actually use. This work has already led to expanded collaboration, including digital, event, and storytelling initiatives, reflecting the trust we’ve earned and the value we’ve delivered.
Extending the Brand Experience
Beyond the core identity, we continued to support Velonetic across internal brand initiatives, creating impact not only externally but within the organisation itself. This included developing a dedicated identity for their internal awards event – designed to excite, recognise, and champion the people who drive Velonetic forward. By elevating these internal moments with the same level of craft and strategic thinking, we helped strengthen culture, reinforce pride, and embed the brand more deeply across the business.
From Brand Evolution to Business Growth
Although the full brand launch is still ahead, feedback from the Velonetic team has been five‑star throughout. They now have a brand that positions them as a market leader, empowers their people, and creates a clear platform for growth. The ongoing partnership demonstrates the commercial and cultural value of strategic branding done right – a brand that doesn’t just look better, but works harder for the business.
Jess Rickett
Lee Sturgess
Jenny Chamberlain
Lee Sturgess
