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About Us
Transforming brands since 2013.
Testimonials
What our clients say.
FAQs
The As to your Qs.
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Join us.
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Ideas, updates and meaderings.
Meet the Team
The people that make it possible.
What We Do
Our Services
Everything starts with an idea.
Branding
Bold thinking. Extraordinary creativity.
Websites
Planned. Designed. Crafted. Perfectly.
Design
The big, the small, the in between.
Retainers
Creative without the overhead.
Case Study
Case Study
Arcon Yachts
From a sea of sameness to aspirational oceans.
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Start a Project
Work
About
About us
Testimonials
FAQs
Careers
Journal
What We Do
Our Services
Branding
Websites
Design
Retainers
Start A Project
Case Study
Case Study
Arcon Yachts
From a sea of sameness to aspirational oceans.
Branding

Building Brands

This is your vision – made real. A brand that brings your ambition to life and claims your place in the market. Shapes your fortune. Changes your destiny. Transforms everything, through bold thinking and extraordinary creativity.

What We Deliver

Brand Strategy

Mission, vision, values, proposition… everything you need to define and shape your brand's future.

Brand Identity

Every creative element, from brand mark and typography to colour, layout, and iconography.

Tone of Voice

Direction, rules and tips to define your brand's unique and authentic voice.

Brand Guidelines

Everything you need, to make sure your brand stays on track in every marketing channel.

What's Possible

Brand New

Blank canvas. From scratch. Because you're breaking out, doing your own thing, building a new world – or breaking down the walls of an old one. We’ll help you shape whatever it is. Conjure up what ‘new’ should look and feel like, write you story and get you ready to take on the world.

Start Something

Evolve

It’s time for change. Time to take the essence of your brand and redefine it for today, tomorrow and beyond. Taking advantage of new opportunities. Building on what you already have, but making it hit harder. Re-tuning, re-focusing, pushing forward to new horizons.

Hit Refresh

Invest

You’re a start-up with big ideas, but you need someone working on the inside. Someone as invested as you are – literally and metaphorically. If everything aligns, we can join forces on a whole new level. Working in your corner, sharing in your success, with our know-how exchanged for a slice of the action.

Share The Journey

The Brand Process

1. Immerse

Understanding your business and your goals – where you've come from and where you're heading. Our people and yours getting to know each other, with as much face-to-face time as possible. Working out our plan for collaboration.

2. Discover

Diving into your industry, sector, customers, competitors and business landscape. Arming ourselves with everything we need to make critical decisions about your brand's future direction.

3. Define

Defining a big brand idea that will underpin and drive every creative decision. Turning insights into potential visual directions. Sifting, refining and fine-tuning our design thinking.

4. Craft

Crafting your identity. Ironing out the fine details, creating final artworks, preparing files ready to launch into the big, wide world. Proofing, polishing and producing the goods.

5. Deliver

Hitting the launch button. Testing, measuring and refining to get maximum impact. Reviewing, reporting and assessing outcomes against agreed goals.

The Impact

Client:
Loxa

£1.69M Raised

Guiding a new brand into a new era and investment round.

View Work
Client:
Flexidao

Google Partnership

Successfully secured post brand strategy alignment, activation and website launch.

View Work

“The Polar team are exceptional, and professional creatives who really care about their work and their clients.”

Tori Hutchinson
Co-Founder & COO at Loxa

“From the initial brainstorming sessions to the final rollout, their expertise and creative vision have been instrumental in ensuring we have a new identity that truly resonates with our core values and audience.”

Eloise Moench
Marketing Lead, AT Flexidao
More Happy Clients Here

Flexidao

Energy Tech
Positioning a climate-tech pioneer as the authority in traceable energy.

DishUp

Food & Beverage
From start-up concept to supermarket shelf.

One place for all communication

You'll have your own dedicated Google Chat channel. Ask questions, send files, review conversations, have check-ins whenever you want.

Our Options

Craft
Your Brand, Built to Lead
For ambitious businesses ready for a transformative brand that drives real commercial impact.
From £30,000
10-16 week delivery
What You Gain
Unshakable Market Positioning
Stand out. Attract. Command premium value.
Messaging That Converts
Communicate. Compel. Encourage purchase.
Brand Strategy for Scale
Your roadmap to brand growth acceleration.
Distinct Visual Identity
Enhance recognition. Build brand value.
Long-Term Brand Assets
Empower your team. Future-proof your brand.
Why Choose Craft?

Your brand is the foundation of your reputation, differentiation, and long-term success. CRAFT is a strategic, high-touch process designed to uncover your brand’s DNA, sharpen your positioning, and give you the confidence to own your space in the market.

Start The Journey
Most POpular
Sprint
The Fast-Track to a Winning Brand
For startups and businesses that need a strong, professional brand, quickly and effectively.
£10,000
2 week delivery
What You Gain
Immediate Clarity
Your identity. Who you are and why you matter.
Faster Market Entry
Launch in weeks, not months.
Strategic Design
Your business goals and your identity. Perfectly aligned.
Essential Brand Toolkit
Everything you need to fast-track brand growth.
Why Choose Sprint?

Time and budget shouldn’t stop you from having a brand that makes an impact. SPRINT is a focused, efficient process designed to give you a clear, professional, and effective brand identity that helps you move forward with confidence.

Fire The Starter Gun
1 of 3 Retainer Slots Available

Retain us

For businesses that need consistent, expert creative support without the overhead of hiring an in-house team. With our retainers, you get a dedicated creative partner who understands your brand, moves fast, and delivers work seamlessly.

View our retainer options

The Answers to Your Questions

View All FAQs
What do I need to do before starting a project?

Just a few things: a signed scope, a deposit, and a clear line of communication. We’ll also need your trust (and a bit of excitement doesn’t hurt). After that, we’re off to the races.

What are your payment terms?

50% upfront, and the rest in structured phases throughout the project. We work to a schedule, so payments align with time, not milestones. Keeps things simple, transparent, and fair for everyone.

We have limited budget, will you still work with us?

Possibly. We’re always open to a good conversation. If there’s a great idea and clear ambition, we’ll try to find a way to help, even if it’s just pointing you in the right direction.

Do you sign NDAs before we speak?

Absolutely. We respect confidentiality and are happy to sign an NDA before we chat. Just send one over, and we’ll take care of the rest.

What services do you offer?

Brand strategy, identity, Webflow websites, campaigns, content, and the glue that holds it all together. We don’t just make things look good, we make them work too.

We’re not based in the UK, does that matter?

Not at all. While our studio is based in the UK, our clients are dotted across the world, from Barcelona to Nashville. We work just as well over Zoom as we do over coffee.

What makes a client a great fit for Polar?

We do our best work with people who care. Care about quality, about the details, about doing something different. We love working with teams that are collaborative, curious, and committed to building something remarkable. Not just ticking boxes.

What types of industries and companies do you work with?

We partner with founders, leaders, and marketing teams across mixed industries, from luxury transport and tech to food startups and global insurance brands. If you're bold, ambitious, and up for doing things properly (no cutting corners here), we’ll get along just fine.

Ready for different? Good, so are we.

Let's Talk
About UsWhat We DoWorkbrandingWebsitesDesignRetained Services
“The Polar team really care about their work and their client.”
LOXA
“We're very pleased with the commercial impact of our rebrand.”
Arcon
“Polar challenges us, creating something new and unexpected.”
DISHUP
“Working with Polar has been a transformative journey for our brand.”
Flexidao
“Polar didn't just deliver a brand; they delivered a vision.”
Pullman
“Polar gave us a unique and competitive edge for growth.”
VanCraft
Start a Project
Getting started is simple. Just answer a handful of questions on our enquiry form. Then we can chat through the details and see if we're a good fit.
Let's Talk

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