Featured Project

Loxa

Fast, fearless, retail ready insurance.

Overview

A New Name. A Clear Intent.

Loxa had just renamed, retooled and rebuilt their product, a bold insurtech platform with serious potential. But their existing brand didn’t reflect any of that. It lacked presence. It lacked clarity. It didn’t match the experience of the founding team or the ambition of what they’d built. They needed a brand with more bite, something bold, retail-ready, and fit for the space they were stepping into.

INDUSTRY

Insurtech

DELIVERABLES

Creative Direction
Visual Identity
Messaging
Brand Collateral

LOCATIONS

London, UK

The Polar team are exceptional, and professional creatives who really care about their work and their clients.

Tori Hutchinson

Co-Founder & COO at Loxa

The CHallenge

Fast, on Purpose

Loxa chose our Sprint model to move with intent. With a funding round in motion and investors watching, they needed a brand that gave people confidence. Fast. One that captured the energy of the team, the strength of the product, and the ambition of where they were headed.

The Process

Direction Delivered

We shaped two distinct creative directions, each bold, clear, and designed to give Loxa an edge. We presented them in person, giving the team space to react, challenge, and engage with the work directly. That face time mattered. It brought the creative to life, and helped land the conviction behind every decision.

The Outcome

Ready to Scale

The chosen direction delivered a confident, character-led identity that could live naturally across every touchpoint, digital, physical, packaging and beyond. Built with flexibility and consistency in mind, it gave Loxa the tools to launch with clarity and build with confidence.

What happened next

Completed £1.67m Funding Round

Brand with Impact

Since launch, Loxa have completed their £1.67m funding round, onboarded major new partners, and successfully launched a first-of-its-kind multi-tool cover into the B2C DIY space. The brand didn’t just tell their story, it made people listen. It helped open doors, start conversations, and create distinction in a fast-moving category.

Before