Featured Project

Arcon

Navigating a crowded market to become the aspirational choice.

Overview

From a Sea of Sameness to Aspirational Oceans

Operating from Monaco, Arcon Yachts offers an unparalleled yachting experience across sales, charter, construction, and management. Yet in a market full of lookalike brands, they needed an identity that would break through. They wanted to be seen as the aspirational choice, one that reflected the lifestyle and standards of the world’s most discerning clients.

INDUSTRY

Maritime

DELIVERABLES

Creative Direction
Visual Identity
Brand Collateral
Web Design

LOCATIONS

Monaco

We’re very pleased with the results of our beautiful rebrand. Polar have great creativity and work ethics and they are a credit to what they do.

Sergey Patrikeev

Brand Manager at Arcon

THE CHALLENGE

Building a Global Presence

Arcon had an established foothold in Europe but a clear ambition to expand internationally. To achieve that, they needed a brand capable of commanding attention in the global luxury market. The challenge was to translate their expertise and heritage into a brand that feels modern, confident, and unmistakably premium, giving them the platform to grow their client base worldwide.

THE PROCESS

Crafting Distinction Through Detail

We developed a visual identity inspired by the timeless craft of marbling, connecting Arcon’s precision and attention to detail with a sense of exploration and artistry. Partnering with artist Anna Brown, we created a bespoke suite of patterns influenced by the movement of the ocean. These assets gave Arcon a unique visual language that reinforced their quality, craftsmanship, and hands‑on approach.

The Outcome

A Cohesive Luxury Experience

The new brand flows across every touchpoint, from digital and print to events and client communications. It provides clarity and consistency, giving Arcon a powerful platform to showcase their services and elevate client interactions. By aligning the brand with the lifestyle of its audience, every engagement now reinforces the sense of exclusivity and trust that drives conversion in the luxury market.

THE RESULTS

From Character to Commercial Confidence

The transformation has repositioned Arcon as a true leader in global yachting. With a distinctive brand and visual system, they now stand apart in a crowded market, able to attract international clients and grow their portfolio with confidence. The new identity does more than look premium. It strengthens their market presence, drives client engagement, and supports the business as it scales beyond Europe.

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