Pullman
Nashville's Rhythm of the Road
Luxury, Built for the Road
Owner Jeremy Maul, also the founder of Autobus, approached Polar to create a brand and digital presence that would position Pullman as the go-to choice for Nashville’s touring community.
Visual Identity
Brand Collateral
Content Creation
Website Design & Development
Working with this team has been nothing short of transformative. They didn’t just deliver a brand; they delivered a vision. We now have an identity and tools that truly reflect who we are and where we’re headed.
A Brand with Purpose
Pullman’s proposition was clear. Offer the craftsmanship, comfort, and service of a high-end coach, tailored to the needs of Nashville’s artists and tour managers. We understood what life is like on the road for growing artists, the balance between long hours, tight budgets, and the need for comfort and reliability. Our aim was to create a brand that spoke directly to them, one that would become as much a part of the country music scene as the venues they play. We wanted to create not just a service, but an icon.
Bringing the Story to Life
We developed a brand identity that pairs refinement with approachability, reflecting Pullman’s mix of luxury and value. A best-in-class website became the central hub, showcasing the coach’s features, the quality of its build, and the personal service behind the brand.
To give the brand immediate visual impact, we led a high-production content shoot in Nashville. Working with model actors and filming in iconic locations including Broadway and the Ryman Auditorium, we created a visual story that captures the culture and energy of the country music scene. The Pullman was shown in motion and in context, a natural fit for the audience it was built to serve.
Launching for the Right Audience
Every element of the brand was designed with Nashville’s touring community in mind. The website, photography, and messaging speak directly to artists and tour managers, making it easy for them to see the Pullman’s benefits and book with confidence. This focus on audience fit ensures the brand stands out in a market where personal recommendations and reputation carry weight.
From Launch to Market Traction
Since launch, Pullman has carved out a distinctive position in the Nashville touring scene, attracting the very audience it was designed for. The combination of bespoke build quality, competitive pricing, and a strong brand presence has created a compelling offer that is winning attention and bookings. Pullman is now recognised as a smart choice for country artists looking for a luxury travel experience that doesn’t break the budget, and as a brand with the potential to become a true icon of the country music scene.
Mike Dalton
Jenny Chamberlain
Jess Rickett
Matthew Ford
