Featured Project

VANCRAFT

A brand built for the open road and the business of adventure.

Overview

Driving a National Vision

VanCraft, based in Salt Lake City, is a specialist in high‑end campervan conversions. With plans to expand across the United States, the business set its sights on growing both its sales and rental arms, creating a unified brand that could scale nationally. They needed an identity that could capture the freedom and adventure of their vans while signalling the craftsmanship and detail that sets VanCraft apart.

INDUSTRY

Travel & Automotive

DELIVERABLES

Creative Direction
Visual Identity
Messaging
Brand Collateral
Campaign

LOCATIONS

Salt Lake City, USA

They gave us a unique and competitive edge due to being located in the UK and us being here in the USA.

Austin Remey

CEO AT VANCRAFT

THE CHALLENGE

Aligning Brand with Ambition

From our first conversations, it was clear that VanCraft needed a brand that could do more than look appealing. It had to support national growth, resonate with both owners and renters, and stand out in a competitive market. Their products give customers the freedom to explore while maintaining the practicality of a daily vehicle. The brand had to communicate that dual promise: wanderlust without compromise.

Building a Brand for Explorers

We crafted a brand identity that balances adventure with premium detail, appealing to audiences who want the thrill of the outdoors without sacrificing comfort. The work included a refreshed visual identity, social presence, internal communications, and UI/UX guidance for their website, creating a cohesive brand experience across every touchpoint. We also provided a strategic framework for the rental and franchise arms of the business, giving VanCraft a clear path to scale.

Launching a Cohesive Experience

The new brand system equipped VanCraft with the tools to align their internal team, engage customers, and support expansion. From marketing assets to social media and sales collateral, every element was designed to communicate the same story: VanCraft is the go‑to choice for those seeking adventure and quality, all in one vehicle.

THE RESULTS

From Local Specialist to National Leader

VanCraft’s refreshed brand has positioned the company as a front‑runner in the US campervan conversion market, supporting its expansion into new states and preparing the business to scale its fleet and rental operations. By unifying their sales and rental arms under a single, dynamic identity, VanCraft now has the platform to grow, inspire new customers, and cement its status as a leader in the space.