Featured Project

Autobus

Driving a new standard for luxury tour transport.

Overview

Raising the Bar

Autobus came to us with a clear ambition: to lead their category, not just compete in it. In a sector where service often speaks louder than brand, they saw the opportunity to set a new standard. Their vision was to deliver world-class tour transport with a personal touch — and they needed a brand to capture that ambition.

INDUSTRY

Automotive

DELIVERABLES

Creative Direction
Visual Identity
Brand Collateral
Content Creation
Website Design & Development

LOCATIONS

Nashville, USA

Working with this team has been nothing short of transformative. They didn’t just deliver a brand; they delivered a vision. We now have an identity and tools that truly reflect who we are and where we’re headed.

Jeremy Maul

Founder & CEO at Autobus

The Idea

Driven by Detail

From the start, this was more than a design project. Autobus understood that brand and experience go hand-in-hand, and that a distinctive identity would drive real business impact. Together, we built the big idea: Driven by Detail. This became the foundation for everything, a lens that captured the care, craft, and precision behind every Autobus journey.

THE PROCESS

Storytelling at Speed

With the strategic core in place, we brought the brand to life. We developed two bold creative routes and presented them in person, giving the Autobus team a chance to engage with the work and see the passion behind our ideas. Once the direction was chosen, we executed a high-impact production shoot in Nashville, capturing interiors, exteriors, rollers, and the human side of the business. The content suite became the heartbeat of the website and sales tools, positioning Autobus as the innovator and premium choice in their space.

Launching a Category Leader

With a confident brand, a best-in-class website, and a library of original content, Autobus had the tools to take the market by storm. The clarity and presence of the brand reinforced trust with artists and tour managers, while the storytelling-led website and visuals turned awareness into bookings. Autobus could finally show the world who they were, and why they were the first choice for world-class tours.

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The Results

From Brand to Business Impact

The results speak for themselves. Autobus has become the front-runner in US luxury tour transport, filling their touring schedule and scaling their fleet by 8–10 units per year. The new brand didn’t just elevate their image, it created commercial traction, helping secure international artists, strengthen partnerships, and redefine the standard for their entire industry.